WEBINAR RECORDING: Campaigns 101

  • Published November 9, 2021
  • / By Marts & Lundy

Preparing for a comprehensive fundraising campaign begins with thoughtful planning that results in a clear roadmap for managing through all phases of the effort. In this webinar, we explore the structural components of a successful campaign, including three critical drivers of success and the key elements of a comprehensive approach.

We then move beyond the theoretical and share how University of California, Riverside applied this knowledge to its first ever comprehensive campaign. Living the Promise: The Campaign for UC Riverside was launched in October 2016 and the university surpassed the $300 million goal several months in advance of the scheduled conclusion.