Advice for Prospect Development in the Face of Economic Uncertainty
Among its many impacts, the COVID-19 pandemic has created a wave of economic uncertainty and job insecurity across many industries. For many prospect development professionals and their respective shops, this is undoubtedly a challenging time.
APRA spoke with Karen Greene, Senior Consultant & Principal at Marts & Lundy and former Apra board member. In the interview, she shares her perspective on the current climate, how she navigated the Great Recession of 2008 while working at a large public university foundation, advice for what shops can do now, and more.
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