The Capacity Analysis
Right Size Your Campaign
Marts & Lundy’s Capacity Analysis quantifies your institution’s fundraising potential, suggests appropriate ranges for campaign goals, calculates the number of prospects required at each gift band, and outlines the staffing required for success.
Inform with Data Dashboards
Contextualize your organization’s performance to help further enhance fundraising programs, pinpoint strategies for maximizing engagement and guide decisions on future investments.
Assess High-Level Performance
By highlighting changes over time, you can better understand fundraising performance to date, pinpoint opportunities for improvements and identify areas where performance is strong so that you can duplicate success.
Broaden Your Engagement
Our online survey offers thousands of potential donors the opportunity to participate in campaign planning, energizes a broader group of supporters and serves as an efficient and cost-effective way to accurately gauge constituent potential.