Sarah’s unique background fuses philanthropy, relationship management, data analysis, process improvement, strategic planning, and change management. Over the course of her career, she’s partnered with numerous institutions to design successful engagement and fundraising initiatives.
Prior to returning to Marts & Lundy in 2020, Sarah was vice president with a national thought-leader on integrated marketing, partnering with higher education institutions to position their brands to differentiate themselves from competitors, develop marketing strategies to generate interest from target audiences, and position programs in ways that positively impact outcomes. She also provided qualitative and quantitative market research expertise to support enrollment, academic programming, pricing, and brand strategies.
Before originally joining the firm in 2015, Sarah was prospect management analyst for the University of Iowa Foundation, where she focused on gathering, interpreting, and presenting information to inform fundraising and prospect strategies, purposefully moving prospects through the fundraising cycle using her expertise in prospect management, policy development, high-quality reporting, interactive visualizations, and cross-departmental collaboration. Sarah also previously served as research administrator for The Albert and Jessie Danielsen Institute, Center for the Study of Religion and Psychology at Boston University. While attending Cornell College, Sarah developed and executed strategies for the Senior Challenge campaign, realizing a record total of pledges to the annual fund at the time.
Sarah is a volunteer member of her local rural ambulance service as a certified Advanced EMT and is a founding member of the service’s Volunteer Association. She also serves as a foundation board member of her children’s school