Proud Members of The Giving Institute and Supporters of the Giving USA Foundation


The Giving Institute: Leading Consultants to Nonprofits

Since 1935, the Giving Institute and its 34 member firms have embraced and embodied the core values of ethics, excellence, and leadership in advancing philanthropy. Serving clients of every size and purpose, from local institutions to international organizations, Giving Institute member firms embrace the highest ethical standards and maintain a strict code of fair practices. As one of the Giving Institute’s founding members, Marts & Lundy is no exception.

MISSION: To educate and engage members in the ethical delivery of counsel and related services to non-profits through research, advocacy, and best practices.

VISION: To develop extraordinary leaders in the world of philanthropy.;

PURPOSE: Giving Institute provides shared experiences for executives of member firms who can become leaders in philanthropy.

Beyond this original mission to promote the evolution of the professional fundraising field, the Association’s other commitment—promoting philanthropy—has also expanded through the years. Giving USA was first published as a public service in 1955.


Giving USA: The Annual Report on Philanthropy

Giving USA is the seminal publication reporting on the sources and uses of charitable giving in the United States. For 57 years, fundraisers, nonprofit leaders, donors and volunteers, scholars, and other individuals who work in or with the charitable sector have counted on Giving USA to provide the most comprehensive charitable giving data available. No other source provides the context for annual giving like Giving USA.

Giving USA’s long history is the result of its time-tested adherence to using the most rigorous methodologies available for estimating total charitable giving in the U.S. each year. This includes incorporating the most up-to-date data and methodological approaches available within the estimating procedures it uses year after year.

Its research, conducted by The Center on Philanthropy at Indiana University since 2000, estimates all giving to all charitable organizations across the United States. These national estimates do not show the changes any one organization or geographical region might observe—they calculate total giving by about 117 million households across America, approximately 12.4 million corporations that claim charitable deductions, an estimated 99,000 estates, and about 76,000 foundations. The donations go to about 1.1 million IRS-registered charities, plus a conservative estimate of 222,000 American religious organizations.