Philanthropy in Aging Services: A National Benchmarking Study

Philanthropy in Aging Services: A National Benchmarking Study

By Kate Harris, Consultant and Irina Thompson, Associate Consultant

Many sectors of the nonprofit world have been transformed by the power of philanthropy  ̶  from higher education to arts and culture. Now, the moment has arrived for aging services. To date, the research has been scarce on what is normative for fundraising in this sector. We are thrilled to finally unveil the results of the first ever national study on philanthropy in aging services.

Nonprofit leaders in aging services are discovering myriad ways in which philanthropy can enhance their ability to transform lives, drive mission impact, and compete in the marketplace. Whether you have a mature fundraising program or want to get started on a proactive fundraising effort, this information is critical for fundraisers, boards, and leaders in aging services.

The most comprehensive research on the sector to date, the report and accompanying presentation tools are designed to help leaders of organizations serving older adults make informed decisions about their fundraising strategy and approach.

Thank you to the study participants, the research team, and the PASS | 2021 Editorial Review Board:

  • Joel Ashner, Director of Philanthropy and Community Engagement – Memphis Jewish Home and Rehab
  • Janene Connelly, Vice President – Presbyterian Homes Foundation
  • Beverly Grove, Senior Vice President, Philanthropy – Kendal
  • Les Helmuth, Executive Director, Virginia Mennonite Retirement Community Foundation
  • Laura Katz Leacu, Director, Institutional Giving – Hebrew Senior Life
  • David Madson, Chief Fund Development Officer – Sequoia Living
  • Nanette Olson, Executive Director – John Knox Village of Florida Foundation
  • Katelyn Quynn, Chief Development Officer and Vice President, Board Relations – Hebrew Senior Life
  • Cedric Richner, Managing Principal, Aging Services – Marts & Lundy
  • JD Shuman, President and CEO – Asbury Foundation

You can download the full report here.

The slide deck is available for download here.

Watch a recording of our January 13 webinar here.

If you have questions or suggestions for future research, please don’t hesitate to reach out to us.