Generational Giving: What motivates giving and volunteerism?

Generational Giving: What motivates giving and volunteerism?

As Millennials are becoming the largest donor population, Marts & Lundy developed a broad-based donor survey to learn about generational differences in motivations around giving and volunteering. In this study, we explore percent of total giving, giving as a responsibility, transparency and trust, preferred method of solicitation and volunteering as currency.

Download the report here.