Kathleen Hanson

Senior Independent Schools Consultant Kathy Hanson

Kathleen Hanson

Senior Consultant & Principal


Chattanooga, Tennessee


University of New Hampshire, B.S.

Kathy Hanson came to Marts & Lundy as a full time senior consultant in 2008, bringing with her nearly 20 years of experience at independent schools. Prior to joining the firm full-time, Kathy was at Baylor School in Chattanooga, Tennessee, as Vice President for Advancement & External Affairs. In this capacity, she directed development, admissions and financial aid, alumni relations, parent relations, communications and the 1200-student day/boarding school.

Prior to Baylor School, Kathy served as Director of Institutional Advancement at The Fessenden School in West Newton, Massachusetts, from 1994-1999. She was responsible for all development functions for the 550 boys day/boarding school.

Kathy is an active volunteer and presenter at workshops and seminars. Her nationally known expertise in marketing led NAIS to select Kathy as editor of The NAIS Handbook on Marketing Independent Schools (published 2011). She is a member of the Marts & Lundy Board of Directors and served as leader of the schools practice group from 2011 until 2016.

She is a member of the Board of Directors of The Enrollment Management Association and serves as Chair of the Emerging Trends Committee.

  • Bolles School, FL
  • Burgundy Farm School, VA
  • Canterbury School, FL
  • Canterbury School, NC
  • Crossroads School, CA
  • Flintridge Sacred Heart School, CA
  • Franklin Road Academy, TN
  • Green Hedges School, VA
  • Harding Academy, TN
  • Jackson Academy, MS
  • LaJolla Country Day School, CA
  • Louisville Collegiate School, KY
  • Malvern Preparatory School, PA
  • McDonogh School, MD
  • Miami Country Day School, FL
  • New Canaan Country School, CT
  • Norwood School, MD
  • Oregon Episcopal School, OR
  • Park School, MA
  • Park Tudor School, IN
  • Polytechnic School, CA
  • Presbyterian School of Houston, TX
  • Ravenscroft School, NC
  • River Oaks Baptist School, TX
  • Sacred Heart Schools, CA
  • Saint Mary’s School, NC
  • San Domenico, CA
  • St. Agnes Academy, TX
  • St. Edward’s School, FL
  • St. Francis Episcopal Day School, TX
  • St. Paul’s Episcopal School, AL
  • St. Vincent de Paul School, TX
  • Trinity Valley School, TX
  • The Webb School, TN
  • Western Reserve Academy, OH
  • Westtown School, PA
  • Wildwood School, CA
  • Windward School, NY

For the past 20 years, Kathy has served as co-creator and faculty, with marketing consultant Jeff Wack, on the Independent School Strategic Marketing Institute. While officially ‘work,” she finds the experience of spending time with 65 or so school advancement professionals each year invigorating.

Cooking is a passion she loves to share with family and friends and some of her most treasured moments are spent walking the beach in Sanibel Island, Florida, where she and her family spend three months each winter.

She’s a dedicated sports fan with a particular love of college basketball.