Alison joined Marts & Lundy with primary responsibility for research and development within the firm’s Analytical Solutions Group. Alison’s experience, combined with her technical aptitude and critical thinking, further strengthens our ability to provide innovative solutions to our clients, and to contribute best practices to the philanthropy profession.
In her previous role as the Data Analytics Specialist at Loyola University Chicago, Alison served as the in-house expert for predictive modeling and data visualization. She partnered with IT to develop a data mart which provided direct access to fundraising data for dashboards that she built for executive leadership and each department within Advancement. She has also trained practitioners in the use of predictive models and data visualizations. Prior to her role as an Analytics Specialist, Alison was a Prospect Management and Research Analyst and member of APRA-IL’s Social Media & Marketing Committee.
Before entering the fundraising field, Alison received her master’s degree in Political Science from Northwestern University and worked in a variety of social science research environments including collecting survey data on local public policy issues, cataloging and archiving video footage for C-SPAN, and providing research for events aimed at promoting civic engagement.
Alison loves politics, podcasts and photography. Despite being transplanted to the Mid-Atlantic, she is still a Midwesterner at heart.