Alison joined Marts & Lundy with primary responsibility for research and development within the firm’s Analytical Solutions Group. Alison’s experience, combined with her technical aptitude and critical thinking, further strengthens our ability to provide innovative solutions to our clients, and to contribute best practices to the philanthropy profession.
In her previous role as the Data Analytics Specialist at Loyola University Chicago, Alison served as the in-house expert for predictive modeling and data visualization. She partnered with IT to develop a data mart which provided direct access to fundraising data for dashboards that she built for executive leadership and each department within Advancement. She has also trained practitioners in the use of predictive models and data visualizations. Prior to her role as an Analytics Specialist, Alison was a Prospect Management and Research Analyst and member of APRA-IL’s Social Media & Marketing Committee.
Before entering the fundraising field, Alison received her master’s degree in Political Science from Northwestern University and worked in a variety of social science research environments including collecting survey data on local public policy issues, cataloging and archiving video footage for C-SPAN, and providing research for events aimed at promoting civic engagement.
Focus less on the model, more on the mindset
Mega Giving: A look at $10M+ giving for the first half of 2017
Insights Into Incentive Compensation
2016 $10M+ Gifts to Higher Education
Mid-Year Report: $10M+ Gifts to Higher Education
The Evolving Role of Alumni Relations
Setting a Course for Sustainable Philanthropy
2017 $10M+ Gifts to Higher Education
2017 $10M+ Gifts to Arts, Culture and Environment
The Importance of a Major Gifts Program and How to Build One
Alison loves politics, podcasts and photography. Despite being transplanted to the Mid-Atlantic, she is still a Midwesterner at heart.