The Marts & Lundy Code of Ethics

1. We will serve those institutions/organizations which have responsible volunteer boards, serve a meaningful role in their fields, and operate within the guidelines of applicable state and national statutes.
2. We will undertake to serve those development programs in which we believe our involvement can make a positive difference.
3. We will serve clients on a fixed-fee basis and not on a percentage basis. To do the latter would create the impression that our earnestness and zeal were for financial gain.
4. The interests of the client will always come before our own.
5. Our publicity will make no false or misleading claims as to our ability to achieve success for our clients.
6. Members of the firm will at all times conduct themselves in a thoroughly professional manner.
7. Members of the firm will give themselves wholeheartedly to the development program of the client they are serving.
8. We will help our clients conduct development programs of such quality that there will be three results:
   • The constituency of the institution will become more thoroughly familiar with its character, ideals, and objectives;
   • The financial objectives will be reached; and
   • Such goodwill for the institution will be built that the result will be continuing, generous support in future years.