Campaigns
A fundraising campaign can be seen as a series of options. The ones you choose shape both your campaign and your organization's long-term fundraising potential.
Marts & Lundy professionals, in addition to being fully conversant with all aspects of advancement programs, are campaign specialists. We won't make your choices, but we will help you select the best options, taking full advantage of our knowledge of successes and disappointments at institutions like yours. We will bring to you the newest ideas in the field and knowledge of what probably lies ahead in your campaign. As these choices are faced, resolved, implemented, and evaluated, everyone on your team, from the volunteers to the record-keeping staff, will gain expertise.
Through regular, timely discussions, campaign counsel will work with you to build the basis for a successful campaign - everything from designing the broad campaign plan and timeline to developing cultivation and solicitation strategies for key donors. Counsel will provide advice on your budget, staffing requirements, volunteer needs and training, as well as communications efforts and stewardship programs. Perhaps most importantly, counsel will help you stay focused on the campaign.